justin's blog

One of the first things that most graphic designers learned in college was the art of conceptualizing, and the process one must go through in order to make a successful composition.

While creatives go through many different forms of brainstorming, the process of the word list can be overlooked in the face of deadlines. The word list is a simple creative exercise, in which a designer takes a word, or group of words, and then thinks of as many words as they can that relate to that first word. The process let's the mind wander down different paths that it might otherwise not go.

Exercises such as the word list are designed to make creatives slow down and truly realize a project's potential.

I came to this realization myself recently. I was brought in on a brainwoo project, and was given the artistic freedom to see what I could come up without restrictions.» Read more