david's blog

You’ve heard it. You’ve probably even said it: “Can’t you just photoshop it?” Maybe that’s the benchmark for the success of a product–when your product name becomes a widely used and accepted verb.

February 18 marked the 20th anniversary of Adobe Photoshop. When Thomas and John Knoll developed their pixel-imaging program in the late eighties, I doubt they had any idea the global impact of their efforts and that they would still be on the cutting edge 20 years later. » Read more

It’s a cliché that we have all used: It’s the same difference. It makes no sense, but it makes perfect sense. How can it be the same, but yet still be different? When it comes to branding, the answer is in a clear consistent message with a fresh delivery.

We all understand the importance of consistency in all areas of our life. The way we treat our friends and family. The way we manage our time. The way we conduct our business. We also understand the importance of variety and keeping things fresh and new.» Read more