We approach our work with a "less is more" attitude. Both in what we do and how we do it. We do not have account executives, vice-presidents or supervisors. Our designers work directly with our clients so that nothing gets lost in the translation, and so that the work can be accomplished more quickly and with more efficiency. Our goal is not just pretty design. We look for a unique concept. Something that differentiates our client’s product or service from everyone else’s. And then we try to communicate that unique message to the audience in the most simple but surprising way possible.